by mktgovercoffee | Dec 5, 2009 | Uncategorized
On the fifth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Local Business Center … getting them registered, getting their statistics set up, helping them customize their listings with photos and video if available, even...
by mktgovercoffee | Dec 4, 2009 | Uncategorized
On the fourth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Webmaster tools … helping get their site registered and starting error tracking. Inside Webmaster tools, you’ll get a clear picture of what’s wrong...
by mktgovercoffee | Dec 3, 2009 | Uncategorized
On the third day of Marketing Over Coffee, you set up for your non-profit of choice… … a Google Analytics account. Complete with configured tags, a sales funnel for donations, site search analytics, and more. Chances are, if you want your non-profit to...
by mktgovercoffee | Dec 2, 2009 | Uncategorized
In this Marketing Over Coffee learn : About Adaptive Email, Why We Buy, Ethics and Microsites! All this and more… Direct Link to File Show length 29:39 Brought to you by our sponsor Blue Sky Factory 00:48 Jeff sends us an AdWeek article on Marketing/IT...
by mktgovercoffee | Dec 2, 2009 | Uncategorized
On the second day of Marketing Over Coffee, you bought your non-profit of choice… … a keyword relevant domain name! How many non-profits have domain names that are nearly unpronounceable or are completely irrelevant or unsearchable? Using Google’s...
by mktgovercoffee | Dec 1, 2009 | Podcast
On the first day of Christmas, you got your nonprofit of choice… … a clear, concise way to explain who they are and what they do. Introduce them to the concept of Twitter (don’t set up an account yet), and work with them to pack the sum of what they...
by mktgovercoffee | Dec 1, 2009 | Uncategorized
To celebrate the holiday season, we’re bringing you the 12 days of Marketing Over Coffee. Here’s how this works: Pick a local charity that is worthy but definitely doesn’t have your marketing chops. Ideally it’s something small and local where...
by mktgovercoffee | Nov 26, 2009 | Podcast
In this week’s Marketing Over Coffee, listen as Christopher S. Penn annoys his friends and colleagues by asking them difficult questions at the Inbound Marketing Summit Boston. Download the MP3 file here. Show length 39:53 Brought to you by our sponsor, Blue Sky...
by mktgovercoffee | Nov 18, 2009 | Uncategorized
In this Marketing Over Coffee learn : About Focus Groups, Books to Read and Doing More with Less! All this and more… Direct Link to File Show length 25:19 Brought to you by our sponsor Blue Sky Factory 01:30 John’s Big Marketing Week! Complex processes,...
by mktgovercoffee | Nov 11, 2009 | Uncategorized
In this Marketing Over Coffee: An Interview with Steven Woods, Eloqua Founder, CTO and Author of Digital Body Language Direct Link to File Show length 31:43 Marketing Over Coffee is brought to you by our sponsor Blue Sky Factory 01:48 New Marketing by nature...
