12 Days of MoC: Day 6

On the sixth day of Marketing Over Coffee, you set up for your non-profit of choice… An email mailing list … using any of the free or paid services as appropriate to their budgets, from Google Groups to Constant Contact to Mail Chimp to Blue Sky Factory...

12 Days of MoC: Day 5

On the fifth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Local Business Center … getting them registered, getting their statistics set up, helping them customize their listings with photos and video if available, even...

12 Days of MoC: Day 4

On the fourth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Webmaster tools … helping get their site registered and starting error tracking. Inside Webmaster tools, you’ll get a clear picture of what’s wrong...

12 Days of MoC: Day 3

On the third day of Marketing Over Coffee, you set up for your non-profit of choice… … a Google Analytics account. Complete with configured tags, a sales funnel for donations, site search analytics, and more. Chances are, if you want your non-profit to...

12 Days of MoC: Day 2

On the second day of Marketing Over Coffee, you bought your non-profit of choice… … a keyword relevant domain name! How many non-profits have domain names that are nearly unpronounceable or are completely irrelevant or unsearchable? Using Google’s...