In this Marketing Over Coffee:
In this episode learn about copywriting, design, client side vs. agency, and more!
Brought to you by our sponsors: StackAdapt and Terminus
Talking more art than science today
From the Linwood Grill to Island Oasis
Buhler Creative – Working as copywriter and designer
7:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com
Working in house do you get sick of having to stick with the same style of artwork?
What it’s like taking work in house for a team of 15
Alec asks what role does the CD play in campaign creation and execution vs. coaching and mentoring?
14:54 Marketing Over Coffee is sponsored by Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Do you know how a great team will do with a client at the start or is it a question mark?
Getting early agreement on the copy vs. the design
Part 2 next week!
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
Sign up for the Marketing Over Coffee Newsletter!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
