In this Marketing Over Coffee:
Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more!
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Talking with Jay Baer on In-Ear Insights – reset all your thinking as of March 8th
What verticals have been hit hardest
6:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Virtual Event Explosion
Zoom Dominates
13:54 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Evanesence Quarentine Video Shoot
Virtual Upfronts?
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Our theme song is Mellow G by Fonkmasters.
Just wanted to give you a story from the street.
We are a live medical seminar company. We rented an office at a local co-working space. Hired a camera guy who switched between two camera angles and the presentation slides. I took his feed into a Zoom webinar. I managed the Q&A and chat with our attendees. We normally do 40 person live seminars. These people signed up for a live seminar and we moved to the live-stream without adjusting the price then offered a really good price to our practitioners who had already been through the course in the past to view the live-stream. We had almost 100 on the live-stream for 6 days. I was able to take the raw video recording from Zoom and send that out to the attendees the next day in case they missed anything. Then the camera guy will take his video, edit it and we sell that as a video training product.
Our seminars are on a very specific topic which is probably why we could get these results where others who’ve had to move online might not have.
Love the podcast!
Kevin
(Former MOC award winner)
Our company, Social ICON Agency has been doing some intense research on virtual events as we are a digital marketing and live events company. We started building partnerships with software companies. We’ve been giving our best efforts to get answers for the two questions: How do you effectively network? How do you keep sponsors for a virtual event?
We have found some pretty incredible options and I love hearing where others fall on on the spectrum.
Great podcast.
Would love to chat with you guys on some serious pivots and tech companies we’ve found and how we are surviving as a small company in a small-ish town in Pensacola, FL. All barriers to entry have been demolished since the pandemic took affect.
We’ve been on virtual events with 10,000 people to virtual events of 100 people. It’s been a drastic learning curve, but an exciting one to climb.
Cheers,
Bri