In this Marketing Over Coffee:
Learn about the past, present and future of esports!
Brought to you by our sponsors: ahrefs and MarketingProfs
Hurrah – the esports gaming agency
The average gamer is not a 15 year old boy in the basement
The South Korean Epicenter
Public sector esports incubators
Fortnight dedicating $100M to prize purses
Blizzard talking Overwatch at Cannes – the trifecta of Celebrity/Game/Arena
Traditional vs. Disruptive esports
Overwatch using city alliances to drive fandom, and appealing more to the female audience
PUBG and RocketLeague
8:54 We are giving away ahrefs accounts to one listener this week! Last week’s winner was Robert of Universal Music! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
How to Increase Blog Traffic by 1,136% and Get Thousands of Customers at https://ahrefs.com/blog/increase-blog-traffic/
As the line between mobile and desktop continues to vanish…
Why established esports hates mobile
Tencent takes the lead through acquisition with Arena of Valor and Riot
19:13 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum. With 65 sessions covering everything from AI and ABM to content strategy and demand generation, you’ll get the education you need to level-up your career and best prepared for the future of B2B marketing. Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.
The rise of women in gaming
Getting to watch with Twitch and other add on services like Discord, Tournament
Why gamers hate Facebook
Stretching the gamer’s career beyond their 20’s
What does the gaming industry have to do next to keep this growing?
Why tournaments need more women to participate
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