In this Marketing Over Coffee:
Forget everything you know about how to sell your ideas, Oren Klaff tears it down and rebuilds the pitch based on how the mind works.
Brought to you by our sponsors: LinkedIn and Optimove
Must listen audiobook – Pitch Anything
Dealing with cognitive load in a keynote
Using the narrative to generate interest
All about The Frames
14:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
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Pitch Mastery
Dominance of the Moral Authority Frame
19:31 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.marketingovercoffee.com/404-youve-found-a-bad-link/ to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
The Crocodile Brain, The Mid-Brain, The Neocortex
The new book coming on pre-wired ideas
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