In this Marketing Over Coffee:
Andy Cunningham, author of “Get to Aha!” talks about how to dominate through positioning.
Brought to you by our sponsors: LinkedIn and Optimove
Working with Regis McKenna and Steve Jobs to launch the Macintosh
Andy and the 2nd John Wall
The book as map to the “Ta-Da!”
Product oriented, customer oriented, and concept oriented
6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works!
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12 Questions to get to the company DNA
The genotypes – Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality)
14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.
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6 C’s of Positioning Message architecture – Core, Category, Community, Competition, Context, Criteria
The 12 Brand Archetypes
On Tile as being Customer Focused – Tale of the Turtle
100 CEO Survey – Trust the issue, facing the Techlash
Andy’s on Twitter @andycunningham4
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