In this Marketing Over Coffee:
The latest from Seth Godin! His New Marketing Seminar, What Makes Him Angry, and an Audiophile Update
Brought to you by our sponsors: Criteo and StackAdapt
The Marketing Seminar – Reinventing Education
How it differs from Alt-MBA
Marketing with people, not at them
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes.
Demassive-ification – The One to One Future from Don Peppers and Martha Rogers
When big business doesn’t have the humility to change
What makes Seth angry?
A new definition of AI
“Powerful advertising is anticipated, personal, and relevant.” This quote is from Seth’s book Permission Marketing in 1999 and is still relevant today. Marketers are constantly fighting for consumer’s attention with the most relevant content. One advertising platform that can help you achieve that is StackAdapt. StackAdapt provides marketers with the most cutting-edge machine learning and data-intelligence capabilities to connect with customers who have shown interests in your product or service. Visit stackadapt.com today and kickstart your next customer acquisition campaign.
Footprints on the Moon
Are subscriptions growing in response to fake news?
Mass vs. Micro
Rise of the voice interface
Audiophile update
The Marketing Over Coffee Newsletter is sent via dotmailer!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Leave us a review, buy B2B Marketing Confessions
Our theme song is Mellow G by Fonkmasters.
