In this Marketing Over Coffee:
One of our most popular guests is back to talk to us from Sales Machine 2016!

Direct Link to File

Brought to you by our sponsors: Infer and TopTal

Check out the previous two interviews first if you can: Start With Why and Leaders Eat Last

Alec Baldwin was talking to Jerry Seinfeld…

Freestyling on Finite and Infinite Games at Sales Machine 2016

The Infinite Game Player vs. The Finite Game Player

Infer has done it again. First it was hassle free by demonstrating the system – showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing – Infer just says “Let’s get you started in just 3 steps:”

1. Sign Up
2. Sync your Salesforce Data
3. Start building actionable profiles

Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc

You have to pay the price for short term compromise

Do you need developers or designers? MoC is working with the TopTal network of professionals in the top 3% of their trade.

Together is Better – sneak peak at the next book!

The state of politics and making money off the news

Leaders Eat Last – It’s been 2 years, what’s happened since the release of the book?

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.