A special conversation with Simon Sinek, author of “Leaders Eat Last”
Sponsored by MarketingProfs and WhatCounts
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The Rundown:
The primal response we have to environments where we are “in danger”
The roles of EDSO – Endorphins, Dopamine, Seratonin & Oxytocin
Why we hate Wall Street
Unlike money, time has absolute value
Captain Marquet’s “Turn the Ship Around”
The failure of Marketing and Advertising
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
Great cast. “Leaders Eat Last,” is a manifesto for all business leaders who are bringing the American economy out of the great recession. Every time I catch Simon Sinek presenting or being interviewed, he delivers a new insight. Even though he thought his message might alienate the audience of this podcast, marketers, communicators and public relations professionals would be wise to read the book and learn valuable lessons from Sinek.
I am a marketeer and I totally agree with Simon. If you need a progress bar in your ad ie: if you need to force someone to see your ad… you should rethink how you spend your marketing $$$