In this Marketing Over Coffee:
Jay Baer talks about his new book, a NYTimes Best Seller, Youtility!
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00:59 What is Youtility?
01:58 Marketing Hunting versus Farming
04:00 Case studies: Columbia Sportswear Case Study
07:23 Market Your Marketing
09:23 Tom Fishburne Cartoons
11:30 Talking Travel
14:49 IBM Social Media Training
16:05 Location Based Youtility
18:33 Showrooming and Big Box Vending Machines
22:30 Wicked Good BBQ by Husbands and Hart
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
