In this Marketing Over Coffee:
Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more!
Brought to you by our sponsors: Wix Studio and NetSuite
Starting as a fan of Hubspot and then being hired to grow the fandom there
Finding the Customer Love Language
Starting as English major and considering Law, to teaching Math
Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy
6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
10:10 Why the CCO is needed, you can’t just add advocacy at the end
Pocket CCO
16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Defining the ICP and gathering data to start
The mistake of thinking the customer journey is 2D – where game theory gets applied
23:30 "Your 9 is my 7, I’m hella picky"
28:00 Any time you are asking for money
Does everyone have to go for a White Glove experience?
Christina is on LinkedIn and visit Pocket CCO
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters.