In this Marketing Over Coffee:
In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more!
Brought to you by our sponsor: Trust Insights and Miro
Discovering Content Marketing as a Silicon Valley CMO
Chief Strategy Advisor with The Content Marketing Institute
The Content Advisory
Get the book: Content Marketing Strategy – Harness the Power of Your Brand’s Voice
The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now!
What’s the focus of your operations?
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Make sure your big ideas aren’t trapped in small containers
Merchandising your content
Pressure testing the brand story
Rita Gunter McGrath’s The End of Competitive Advantage
Join John and Chris on threads, or on LinkedIn: Chris and John
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Our theme song is Mellow G by Fonkmasters.