In this Marketing Over Coffee:
Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff
Brought to you by our sponsors: Bloomreach and Issuu
Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon
Moving into books in 2015 after 20 years at Forrester
Should you even write a book?
Why story elements are required
Avoiding Title Hell
"This is the first book that.."
The 3 Publishing Models
11:52 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free.
The orginal research that was done
Fear of the last chapter
Word, Google Docs, Scrivener and Evernote
Ghostwriting!
21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!
Adding the Audiobook option
Blurbing
Getting the cover right
The best way to promote the book
Cory Doctorow and other speculative fiction, Atomic Habits, Smart Brevity
Get more info from Josh at Bernoff.com
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