In this Marketing Over Coffee:
Learn about the Latest In TV Advertising from Marketing Architects’ Angela Voss
Brought to you by our sponsors: LinkedIn and The Mailworks
Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!)
Fighting back Google’s push into radio
Moving the science of driving response over to TV
Creating the All-Inclusive TV Offering
Nuts.com case study – 10 days to launch!
10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Deciding not to go back to the office post Covid
Balancing Brand vs. Performance in the creative
Helping clients enter the TV market for the first time with less pain
Creative ESP, the pre-testing platform
19:12 Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
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Using Animatics to test messaging
Annika the AI based media buying platform
TV as the best storytelling medium, but the hardest to measure
Cord shavers
Angela on LinkedIn more info on Marketing Architects
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