In this Marketing Over Coffee:
In this episode Brooke talks about her new book on how to connect, converse and covert!
Brought to you by our sponsors: Zapier and LinkedIn
Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book
Starting with her work for the Cystic Fibrosis Foundation – Generating awareness before Facebook Ads or Pages were a thing.
12X Event attendance for first run
Surviving 2009 Layoffs
Her undergraduate thesis on Social Penetration
6:29 – 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE
The four levels of self disclosure
Using acquisition and retention tags on discussions
Staying on top of social 24/7
18:01 – 19:27 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Using LinkedIn polls gather voice of the customer data
Listening to Negative Nancys to find the potholes
Sharing User Generated Content
Mystery Shop Service
Brands taking a stand
Catch up with Brooke on LinkedIn or Twitter
Follow John and Chris on LinkedIn
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.