In this Marketing Over Coffee:
In this episode learn about one of America’s most iconic brands from Global Brand and Marketing Director Kevin Gleason!
Brought to you by our sponsors: Blueshift and LinkedIn
Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas.
Portland: Knifetown USA
Covering Product, Branding, and Ecommerce
The Everyday Carry market (EDC)
The Most Amazing Tool Tales
8:11 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Made in the USA. What’s it like having this going on in the building
Widending of the funnel during Covid
Transitioning over the past 10 years from features/benefits to the problems the brand solves
17:16 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Product Marketing
The Bond – the latest PST (Personal Survival Tool)
Getting Closer to the Customer
Solving the Bent Fingernail Problem
Expanding to apparel and other products
Leatherman on Twitter, Kevin Gleason on LinkedIn
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Our theme song is Mellow G by Fonkmasters.