In this Marketing Over Coffee:
Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations!
Brought to you by our sponsors: Upfluence and Blueshift
After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class
The three pillars of hook points
USP vs. Hooks – Warby Parker, InstaCart, Disney
Multiple hook points and refreshing them
The Amazon Hooks
8:59 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
The movie trailer’s trailer
PCM – The Process Communication Model – Check out the previous interview.
16:46 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
Memecards and subverting expectations
The power in explaining someone’s problem better than they can.
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