In this Marketing Over Coffee:
Author Jonathan Pellegrin talks about his book and The Art of Selling the Family Business
Brought to you by our sponsors: Criteo and StackAdapt
Step one – not getting squeezed out of your own deal
What happened to Jonathan after his deal?
What drove him to write "The Art of Selling the Family Business: Responsible Stewardship of Family Wealth"
Why the gap between initial offer and final purchase cost?
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The disparity between the sellers who are doing their only transaction vs. buyers who are always doing deals and have choice.
Defeating the Earnout
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The single biggest obstacle in transfers between the first and second generations is…
The single best decision to improve the business is the board of directors
Dividend strip as another option
Avoiding Due Dilligence Disturbance
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