In this Marketing Over Coffee:
A Special Interview with Geoffrey Moore, author of Zone to Win and Crossing the Chasm
Brought to you by our sponsors: StackAdapt and TopTal
Thanks to Amanda Nelson at Salesforce for getting me to SalesMachine
Starting at Crossing the Chasm – Over 1 Million Copies, 27 years!
Early days with Regis McKenna
Finding use cases that let you cross the chasm
Inside the Tornado – the chasm in reverse
Zone Management – Crossing the Chasm for Grown Ups
Incubation – You’re not just funding R&D, you’re funding entire companies
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
4 Zones – Performance, Productivity, Incubation, Transformation
Most Noteworthy: Never disrupt yourself
Zone Defense as the common play against upstarts
Why keeping customers is like keeping a spouse
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
The 4 Horizons
Making a big acquisition during the transition
Every Zone has a different culture
Keying Executive Comp to the Transformation Zone
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
