In this Marketing Over Coffee:
Josh London is CMO of IDG, the world’s largest tech media company.
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IDG operates some 180 publications (including Computerworld and Macworld), 700 events (including E3),1,000 different website, and 200 mobile apps.
Company wide rebranding initiative began March 2016
Integrating a wide array of corporate cultures – Moving from a House of Brands to a Branded House
Using Predictive Intelligence in Pipeline Activator
Operating in 97 countries and serving over 145
Getting to a single PowerPoint
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The role of events for career education and as a preferred method of learning
CMO Perspectives and the evolving role of the CMO
Shout out to Bill Macaitis, Former Slack CMO
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CMO Summit – Who owns the customer experience?
IDG Security Day Global Event – Following the Sun
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Our theme song is Mellow G by Fonkmasters.