In this Marketing Over Coffee:
Learn all about David Meerman Scott’s new book Newsjacking!
Show length 23:52
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02:43 What is Newsjacking?
08:08 Newjacking as Real Time Marketing
09:30 Going the eBook route, Steve Jobs and the iPad
14:46 The Lifecycle of a News Story
17:30 Good Judgement, Newsjacking and Larry Flynt
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.