In this Marketing Over Coffee learn :
About Selling Snake Oil to Laggards, Google Webmaster Tools, and the Trade Show Floor! All this and more…
Show length 26:31
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00:47 Marketing to the Laggards, Affiliate Marketing
08:04 Trent asks: Is there a good white label (free) social network. Check out Groupsite.com or Ning
09:21 Cornelius asks: Is there a tool out there that allows me to do a “Reverse Keyword Lookup”? I would expect this tool to allow me to inputwww.marketingovercoffee.com and then I would receive a list of keywords that tell me how you guys rank with each of these keywords in Google, Yahoo and Bing? Sure – try spyfu.com, SEMOZ, and Google Webmaster Tools
15:30 Getting quick hits through video, and upcoming interview with Jeffrey Bussgang author of Mastering the VC Game. Check out the interview with Simon Sinek – (more content and better sound quality than TED!)
18:30 Paul of Webs9 on Tradeshow giveaways – has had tremendous success with Foozball tables or Pinball machines, and talks about a holistic approach to CPA. Chris talks about using music on the trade show floor.
23:30 Question of the Week – Are you using Google’s Webmaster Tools? How’s it working for you?
24:30 Home Base Update – Thanks to all the sponsors, the race is on this weekend!
25:15 Upcoming Events – Seth Godin in Boston, June 17th. Online Marketing Summit Events coming soon.
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.