In this Marketing Over Coffee:
A special conversation with Joseph Jaffe. We talk about his book “Flip the Funnel”
Show length 37:42
Blue Sky Factory – check out the new eMail eBook
and
TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
00:57 What does it mean to Flip the Funnel (Amazon and Flipthefunnelnow.com) and his other books: Life After the 30-Second Spot and Join the Conversation
03:24 The importance of continuity
06:10 Can large organizations make the shift from aquisition focus to customer experience?
10:40 How niche drives you far beyond pareto
14:20 Best Buy’s Blue Shirt Nation (BSN) – Case study for focusing on the internal customer
17:50 Where do the frameworks come from?
21:21 UNM2PNM – FliptheFunnelNow.com and the secret behind the promotion of this book
33:20 The goal of social media is retention, not acquisition. It’s not about the Ad Model.
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.