In this Marketing Over Coffee learn :
About Twitter Tools, That We Are Not Lawyers, and How to Have a Life! All this and more…
Show length 23:40
Brought to you by our sponsor Blue Sky Factory
01:06 Jeff Rutherford sends in an interesting article on why Gourmet Magazine died.
01:56 Everett asks about Twitter tools: Tweetdeck, Seesmic Desktop, Tweetie, Tweetlater (now socialoomph.com), TwitterCounter, Tweepml, TwitterBatcher
05:19 Daniel Johnson, Jr. asks about Bing vs. Google Also how someone might calculate a conversion rate
for a new media project – Check out Chris’ presentation at IMS
09:27 Rocco asks: Is Technorati the most effective resource for locating blogs/bloggers? Blogsearch.Google.com
10:12 Ed Healy asks about setting up a local internet access point in your booth at a trade show or convention. Joel on Software talked about this recently. Chris points out a portable EVDO router
12:45 Todd asks: Is it possible to patent a specific podcasting strategy? We say it’s not worth the hassle, but we are not lawyers.
15:21 Matt on Boring Day Job vs. Gaming Podcast
19:00 Karthic comments and asks about marketing services. It just needs to be worth talking about.
20:45 Last Week’s Question of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator?
21:10 Question of the Week: What do most marketers get wrong?
22:00 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20, Upocoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago Oct 20-21, Evocation with An-shu Stephen K. Hayes.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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I teach undergraduate and graduate marketing and advertising courses. I'm running on the treadmill and hear your comments about the technology course you spoke to and received “less than outstanding” feedback regarding their knowledge of SEO… and almost fall off during my jog!
Not because I was so stunned but because it's such an interesting question for those of us who struggle with putting a course together that is relevant but also has depth and does not cause “territorial battles” between the folks from business and IT.
So I'm answer your question with a question.
If you had to design an eight-week (8 Modules) Introduction to Marketing course… what topics would you cover… i.e. Module 1 = your title here.
Just curious because their are definitely many real world lessons that are not making it into our classrooms because of textbook contracts, technology challenged faculty, student aptitude, etc.
But for the sake of the question… what would you put in your Marketing 101 Course if you had eight weeks to deliver it – no boundaries and no restrictions as an online or face-to-face course.
Enjoy your show and hope you are able to respond to the above. Andy
I teach undergraduate and graduate marketing and advertising courses. I’m running on the treadmill and hear your comments about the technology course you spoke to and received “less than outstanding” feedback regarding their knowledge of SEO… and almost fall off during my jog!
Not because I was so stunned but because it’s such an interesting question for those of us who struggle with putting a course together that is relevant but also has depth and does not cause “territorial battles” between the folks from business and IT.
So I’m answer your question with a question.
If you had to design an eight-week (8 Modules) Introduction to Marketing course… what topics would you cover… i.e. Module 1 = your title here.
Just curious because their are definitely many real world lessons that are not making it into our classrooms because of textbook contracts, technology challenged faculty, student aptitude, etc.
But for the sake of the question… what would you put in your Marketing 101 Course if you had eight weeks to deliver it – no boundaries and no restrictions as an online or face-to-face course.
Enjoy your show and hope you are able to respond to the above. Andy
MOC Award Nomination:
I’d like to nominate myself for an MOC award in the category of “Best Re-Purpose of slideshare.net as a host site for an eBook about Trade Shows in 2009” (over 800 views!)
Not sure on etiquette here, you can just take my word for it, search my last name at slideshare.net or ping me and I’ll send the link.
Great stuff this week – keep it up!
Thanks guys –
I wanted to thank you again for the heads-up on the Novatel Mifi 2200. It's a perfect solution and I can't wait to test it out.
RE “Matt on Boring Day Job vs. Gaming Podcast”: Feel free to give him my contact info. I'd be happy to answer any of Matt's questions about gaming and podcasting.
I wanted to thank you again for the heads-up on the Novatel Mifi 2200. It’s a perfect solution and I can’t wait to test it out.
RE “Matt on Boring Day Job vs. Gaming Podcast”: Feel free to give Matt my contact info. I’ll gladly answer any of his questions about gaming podcasts.
PS: Did you kill DISQUS?
RE “Matt on Boring Day Job vs. Gaming Podcast”: Feel free to give him my contact info. I’d be happy to answer any of Matt’s questions about gaming and podcasting.
Hey Chris and John,
As I was walking around my block scouring Philly bodegas for copies of the Inquirers misprinted headline declaring the Phillies the World Champs listening to your podcast, my ears perked up when I heard my name – thanks for answering my question in such detail. Gotta little behind on the podcasts, so I'm playing catch up. I'll check out that TweepML and download Tweetdeck. I've been using http://www.hootsuite.com, which is pretty user friendly and easy to manage multiple Twitter accounts, but I don't think there are any mass-follow mechanisms. Anyway, keep up the great content.
Thanks a bunch,
Everett
Hey Chris and John,
As I was walking around my block scouring Philly bodegas for copies of the Inquirers misprinted headline declaring the Phillies the World Champs listening to your podcast, my ears perked up when I heard my name – thanks for answering my question in such detail. Gotta little behind on the podcasts, so I’m playing catch up. I’ll check out that TweepML and download Tweetdeck. I’ve been using http://www.hootsuite.com, which is pretty user friendly and easy to manage multiple Twitter accounts, but I don’t think there are any mass-follow mechanisms. Anyway, keep up the great content.
Thanks a bunch,
Everett