In this Marketing Over Coffee learn :
About Perfecting Search Engine Optimization, The Semantic Web, Networking, ! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC123.mp3]Show length 24:27
Brought to you by our sponsor Blue Sky Factory
00:31 Rand Fishkin’s SEOmoz Article on the Perfectly Optimized Web Page
04:10 Win a copy of Trust Agents by signing up for the House Blend, the raging Marketing Over Coffee Newsletter (see the bottom of this post)
05:53 We will be on FIR this weekend
06:23 RobinBrowne asks about the Semantic Web. Will the web become Flat? One one side Rubel and Owyang, iPressroom study on the other.
11:47 Saul Colt doesn’t want to be called a Marketer – the smaller the company, the more it becomes an Art.
16:16 David asks about networking to find a job
20:33 Ed asks about the value of writing an e-book and publishing it on Amazon.
22:30 Last week Question of The Week: Best Marketing Videos – History of a Sign, Bobby Denning
22:45 Question of the Week: Send us your networking tips!
25:52 Upcoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., Podcamp Philly, Evocation with An-shu Stephen K. Hayes
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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I really appreciate you talking about the blurring of lines between responsibilities. As a project manager, I deal with people across business units an functional areas. Sometimes we spend so much time trying to understand who should do what that we never getting around to doing anything.
Also, it's surprising how easy it is to rank if you follow the rules you mention. My site (Big Picture Web) isn't perfect, but to be on page two already for “internet marketing minnesota” is a little surprising for me. Really? Of all the firms in the state of Minnesota, my rinky-dink blog/consultancy can compete?
Thanks a ton for another great episode guys!
Make sure you do all the local business stuff and you will crush the competition!
Pul-eeeease, Chris. I've been listening to MoC for months now… do you really think I would have neglected local search? I'm #8 on Google's 10-box for the same search.
It really does amaze me how much one can learn for free by reading and listening to the experts.
Ha! I'm glad it's all been helpful. That's the great payoff of all this.
I really appreciate you talking about the blurring of lines between responsibilities. As a project manager, I deal with people across business units an functional areas. Sometimes we spend so much time trying to understand who should do what that we never getting around to doing anything.
Also, it’s surprising how easy it is to rank if you follow the rules you mention. My site (Big Picture Web) isn’t perfect, but to be on page two already for “internet marketing minnesota” is a little surprising for me. Really? Of all the firms in the state of Minnesota, my rinky-dink blog/consultancy can compete?
Thanks a ton for another great episode guys!
Make sure you do all the local business stuff and you will crush the competition!
Pul-eeeease, Chris. I’ve been listening to MoC for months now… do you really think I would have neglected local search? I’m #8 on Google’s 10-box for the same search. š
It really does amaze me how much one can learn for free by reading and listening to the experts, as well as engaging the community in general.
Ha! I’m glad it’s all been helpful. That’s the great payoff of all this.
John and Chris,
I have an answer both of the last two questions of the week. I created a group blog, http://www.everettseniorresources.com targeted at seniors in the Everett, Washington area. The beauty of the group blog is that all the contributing businesses share the same target market, but have to make a much smaller time commitment to writing, researching, and updating the site.
In the Seattle market I saw a group of realtors create a successful blog, http://www.raincityguide.com by having a dozen or so experts each blog about a specific real estate niche. Contributors brought different perspectives such as a single family expert, a condo specialist, a real estate lawyer, and a mortgage broker.
Trying to duplicate their success with I started recruiting businesses in the Everett area that had a similar customer base as our insurance agency that would not compete directly with our business. I finally got an Estate Attorney and Assisted Living facility to join on as our founding members. We officially launched the site in May and there was virtually no traffic at first. Over the last few months we have steadily added long tail keyword searches. I just noted today that we are ranking 1st for the Keyword term āEverett Estate Planningā and in the top five for āEverett Assisted Livingā.
It took a lot of time to recruit the members and get the project off the ground, but now the site seems to be taking off. You have to have patience ā it has taken us three months to get any traction on our targeted keywords. Outside of the website, we have already shared a couple of leads offline amongst the participating companies, so it has worked well from a networking perspective as well.
John and Chris,
I have an answer both of the last two questions of the week. I created a group blog, http://www.everettseniorresources.com targeted at seniors in the Everett, Washington area. The beauty of the group blog is that all the contributing businesses share the same target market, but have to make a much smaller time commitment to writing, researching, and updating the site.
In the Seattle market I saw a group of realtors create a successful blog, http://www.raincityguide.com by having a dozen or so experts each blog about a specific real estate niche. Contributors brought different perspectives such as a single family expert, a condo specialist, a real estate lawyer, and a mortgage broker.
Trying to duplicate their success with I started recruiting businesses in the Everett area that had a similar customer base as our insurance agency that would not compete directly with our business. I finally got an Estate Attorney and Assisted Living facility to join on as our founding members. We officially launched the site in May and there was virtually no traffic at first. Over the last few months we have steadily added long tail keyword searches. I just noted today that we are ranking 1st for the Keyword term āEverett Estate Planningā and in the top five for āEverett Assisted Livingā.
It took a lot of time to recruit the members and get the project off the ground, but now the site seems to be taking off. You have to have patience ā it has taken us three months to get any traction on our targeted keywords. Outside of the website, we have already shared a couple of leads offline amongst the participating companies, so it has worked well from a networking perspective as well.
Craig, that’s awesome, nice job. Yes it does take time, we are in our 3rd year of the podcast!
Craig, that's awesome, nice job. Yes it does take time, we are in our 3rd year of the podcast!
A corollary to the rule that you should connect with people before you need a job… Don't make all your connections about business. Maintain real relationships with these people. Ask about their jobs, but from a place of friendship, not because you're trying to sell yourself. Be genuinely interested in their progress. Even ask about their vacations and kids and pet snail.
If you are a competent professional, these people will know it. When they have opportunities, they will think of you – not because you're hitting them over the head with your desire to get ahead, but because they enjoy your company. We all want to work with people we get along with.
Make it easy for people to come to you.
A corollary to the rule that you should connect with people before you need a job… Don’t make all your connections about business. Maintain real relationships with these people. Ask about their jobs, but from a place of friendship, not because you’re trying to sell yourself. Be genuinely interested in their progress. Even ask about their vacations and kids and pet snail.
If you are a competent professional, these people will know it. When they have opportunities, they will think of you – not because you’re hitting them over the head with your desire to get ahead, but because they enjoy your company. We all want to work with people we get along with.
Make it easy for people to come to you.