In this Marketing Over Coffee learn :
About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC114.mp3]Show length 22:31
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:38 MarketingProfs show continues to grow despite economy
01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic.
03:39A deeper look at Google Wave
07:23 New Apple Gear, Palm Pre
10:27: Charles asks about ROI of a company blog?
13:35 Google Language Kit
15:08 Marketing Profs B2B event wrapup – Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools.
19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston – Register Now, Podcasters Across Borders, Inbound Marketing Summit
25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact?
Check us out on LinkedIn: John and Chris
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We measure ROI based on a combination of impact and sales. The exact mix changes depending on the nature of the show, and based on where we are in the show's life cycle, but both elements are present.
For example, we produce a show for the largest eTailer of digital gaming books. Our goals include a calculation of audience size and attributable sales, and also include influencing publishers that don't currently sell through this service in hopes that they will come on board. Admittedly, this last piece is the hardest to monitor, but it is also the most valuable goal in the minds of the sponsor.
We measure ROI based on a combination of impact and sales. The exact mix changes depending on the nature of the show, and based on where we are in the show’s life cycle, but both elements are present.
For example, we produce a show for the largest eTailer of digital gaming books. Our goals include a calculation of audience size and attributable sales, and also include influencing publishers that don’t currently sell through this service in hopes that they will come on board. Admittedly, this last piece is the hardest to monitor, but it is also the most valuable goal in the minds of the sponsor.
You guys know I love your show. Regarding Google Wave, I watched the 1 hour 20 minute demo from I/O. From what I could tell, it sounds like folks can set up separate secure instances on their servers. That way, businesses have a way to keep Google out of their business. I could have heard it wrong, but that would certainly help for those paranoid of Google's reach.
You guys know I love your show. Regarding Google Wave, I watched the 1 hour 20 minute demo from I/O. From what I could tell, it sounds like folks can set up separate secure instances on their servers. That way, businesses have a way to keep Google out of their business. I could have heard it wrong, but that would certainly help for those paranoid of Google’s reach.