In this Marketing Over Coffee learn :
About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC112.mp3]Show length 23:18
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:42 Everybody votes to go with 1 domain and tries to beat the sandbox
04:54 Case study from Boston Social Media Club meeting
06:00 Being John Wall: Fighting for your own name in Google, Mom Central Case Study at Boston SMC
09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a
C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on.
14:07 Applying Chirstopher Alexander’s Principles of Architecture – Function and Form
17:25 Remote Control App – Sailing Clicker
18:35 JL says $150 a month from a good keyword microsite
20:27 Gearing up for the 25th MOC Awards!
21:04 Upcoming Event Watch: Podcamp Boston – Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7).
22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments.
Check us out on LinkedIn: John and Chris
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
Get your coffee delivered!
Sign up for the Marketing Over Coffee newsletter!