In this Marketing Over Coffee learn :
About PR and the PRSA Digital Impact Conference! All this and more…
Show length 27:42
00:30 Special Cross-Over Episode with special guest Eric Schwartzman, PR Expert, Host of The award winning "On the Record…Online", from iPressroom, and Schwartzman PR
02:00 We will be at The Digital Impact Conference in New York City, talking about things like the adoption rates of Social Media, and explaining it to the boardroom
03:06 Skills PR pros need in the new economy
04:30 PR needs to transition to participating, and will get more complex as online communities fragment
07:30 The economic model behind bad pitches,
10:00 Leveraging technology to extend reach for Toyota
14:25 Tom Smith coming in from the UK asking "How Did We Come to Trust Strangers" [PDF]
16:22 Will things like product reviews merge into the PR workload? How do PR pros argue these new concepts in the boardroom?
21:20 Lee Odden, Steve Rubel, Brian Solis. Where do you start as a PR pro?
25:36 Feel free to send us your questions for the live session!
ALSO! Check out Eric’s more detailed shownotes on the cross posting: On the Record…Online Podcast
Click for more information on the PRSA Digital Impact Conference.
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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