In this Marketing Over Coffee learn :
About ROI for Social Media, Twitter, and Click Fraud! All this and more…
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC096.mp3]Show length 25:02
Brought to you by our sponsors HubSpot and Blue Sky Factory
00:45 Cracking the code to calculate the ROI of Social Media
05:30 Testing and custom Google Analytics Codes – read about them in the ebook
07:08 Social Media snake oil
11:00 Twitter Spam on the rise
12:12 Google Knol vs. Wikipedia, Google Print Ads gone, Click Fraud record high in Q4
14:59 Craig’s List not wasting enough money, setting up your own clickfarm, selling virtual gold
19:38 Superbowl – Doritos Ad – amateurs smoke the agencies?
21:00 Does anyone use Technorati? We need some Technorati Love, LinkedIn, StumbleUpon
22:30 Perfection of Marketing interview coming up as as weekend edition
Upcoming Event Watch: PRSA in NYC
Question of the Week: What are you measuring social media ROI with?
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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