In this Marketing Over Coffee learn :
About Greener Marketing, WordPress 2.7 and the Marketing Over Coffee Awards Finalists! All this and more…
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC090.mp3]
Show length 26:40
Brought to you by Blue Sky Factory and MarketingProfs
00:45 John Blue tells us to Get Green. Virtual trade shows (like Unisfair) vs. webinars vs trade shows
07:54 Mahalo Answers – Jason Calacanis (of Silicon Alley Reporter) finds MOC
10:26 John’s wordpress gets hacked, so he upgrades to WordPress 2.7 (Coltrane)
11:52 Google Alerts cranked up for some reason and then Plugins and 2.7
14:09 Chris Brogan K-Mart Controversy – Is blogola accepted only if it matches your brand? (hat tip to Whitney Hoffman for a previous related discussion)
18:57 Scott Monty deals with a Twitter Brushfire for Ford, check out the case study from Ron Amok
20:18 Finalists for the 23rd Annual Marketing Over Coffee Awards! Winners announced week after next!
Finalists for the 23rd Annual MOC Awards
Best Marketing Idea of 2008
Bottled Water
VMWare on Twitter
Discounts for Cellphone Adds Campaign – KC Greene
CVS Pharmacy sponsors Extreme Home Makeover
Most Unusual Marketing Idea of 2008 That Actually Worked
Podcast Sponsorship – Marketing Over Coffee
Best Use of New Media in a Steakhouse
Caminito Argentinean Steakhouse and Blog – Case Study “ditched about 80% of our previous print marketing”
New Flemings Steakhouse website and Mobile Site
Best Email Marketing Campaign of 2008
Red Sox Nation
Best Mobile Marketing Campaign of 2008
Barack Obama / Joe Biden VP pick and database harvest
NBC Heroes Campaign
Best Marketing Book of 2008
Michael Port – Beyond Booked Solid
Best Blog & Podcast for a Women’s Breast Support Sleep Aid of 2008
Best Fail Fast
Twitter Motrin Scandal
Blackberry Storm
Best Corporate Blogs
Doubletree Hotel San Jose – from Mike
Best Podcast
MeetingsPodcast.com – The Meeting Planner’s Source
Check us out on LinkedIn: John and Chris
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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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John/Chris
Where I am honored that our podcast/blog has been chosen for the best podcast category– our podcast is really a corporate events & meetings podcast which attempts to market resources and ideas for internal corporate events & meeting production. Our marketing push is targeted to an audience of meeting planners and marketing communications professionals who put on events and meetings.
So maybe Best Event and Meetings Marketing Initiative would be a better category than Best Podcast. Best Podcast just makes me feel like we would loose badly even if have no competition in the category. Hard for our fragile egos.
Next years economy is going to suck ass for the three of us who produce this podcast because as you know the first thing trimmed is a companies events & marketing budget! So this Marketing Over Coffee award could quite possibly give us at least 13 minutes of happiness next year. Our fingers and toes are crossed.
Thank you for MOC show, I always look forward to listening each week.
Happy Holidays to you both!
McMike
http://www.GrassShackRoad.com
http://www.MeetingsPodcast.com
http://www.SanJoseDoubletreeHotel.com
Yes – a late comment, but I only just listened to this edition on my way to work. I noticed as well that during my vacation last week, I have been getting a crapload more Google Alerts than ever before. Then I thought I was crazy (or did my firm suddenly get that popular?) – but now I know it’s not either!