In this Marketing Over Coffee learn :
About The New Rules of Marketing and PR, Viral Videos, and The NeoVictorians. Live from Podcamp Boston 3! All this and more…
Show length 41:54
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]
Brought to you by Blue Sky Factory and MarketingProfs
01:25 Interview with David Meerman Scott
05:35 On public speaking and using the ladder approach
08:30 How perceptions change as you get more skilled
12:16 His new book Tuned In
14:44 Viral Video and using the Movie Producer / Venture Capitalist approach
17:47 Swedish toilet video (CWS)
24:30 Changing the approach at Podcamp
26:10 Discussing the idea of NeoVictorianism (sparked by an earlier session by Mark Bernstein), Industrial Education and Mass Media as an abberation
32:30 Giving away content for free and why it’s a good idea. Tip for musicians on how to get some huge exposure free.
34:22 Question and Answers – Getting Press Release traffic, tracking PDFs
Chris is up at the Affiliate Summit next, John is in Toronto
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]Get your coffee delivered!
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Thanks for the Toilet Video. I’ll be using it.
Thanks for the Toilet Video. I’ll be using it.
Brilliant stuff as always guys – great interview, really nicely done. DMS kind of makes it easy for your though, the guy’s really got it figured out. His style really plays well for this format, and of course the content is top notch.
Brilliant stuff as always guys – great interview, really nicely done. DMS kind of makes it easy for your though, the guy’s really got it figured out. His style really plays well for this format, and of course the content is top notch.
Awesome session, I wish I could have been there!
Awesome session, I wish I could have been there!