In this Marketing Over Coffee learn :
About the Power of Free, branding and taglines, and how to ruin your personal brand. All this and more…
Show length 22:01
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00:34 Meditate on the message, taglines and elevator pitches
06:24 Nothing beats customer testimonials
07:15 Defending the brand, registered trademarks
07:55 Marketing Science on the value of free
12:15 Chris in The New York Times on the Social Media Resume
16:02 Trade Shows – TED, SDWest, and SXSW (The best opportunity to destroy your personal brand).
John has WebInno coming up
Chris off to Atlanta and Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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