by mktgovercoffee | Oct 3, 2007 | Uncategorized
Today we talk about: Pricing is not rational, John Blue votes for Brogan, LinkedIn is better than a resume, and Chicago Mike agrees, long copy, The Art of Persuasion, Ogilvy Ads, Landing Pages, Voicemail Anxiety, Jeff asks about Building the house list, converting...
by mktgovercoffee | Sep 27, 2007 | Uncategorized
Today we talk about: Brand awarness vs. lead gen, banners are useless, Creepy Marketing, you have no privacy, email testing, Taguchi, statistical validity, back testing, Brogan on Linked In, 65,000 facebook invites for creepy apps, oh – you have no rights...
by mktgovercoffee | Sep 20, 2007 | Uncategorized
Today we talk about: Sith Lord viral video comment spam, astroturfing, getting kicked in the crotch, email and podcast deliverability, email SMTP codes, hard and soft bounces, avoiding the blacklist, email address scrubbing, deliver your cast in multiple channels,...
by mktgovercoffee | Sep 13, 2007 | Uncategorized
A short talk Christopher Penn delivered at PodCamp Philly on the topic of Social Networks. Click To Play Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! Email address First Name Last...
by mktgovercoffee | Sep 12, 2007 | Uncategorized
Today we talk about: Breaking the first rule of podcasting, Brogan asks: How long is the intro theme song? Greg asks why the WiFi iTunes store does not have Podcasts, 2 year rollout for iTunes stores in Starbucks, marketing with the iPhone, some questions from Jeff:...
