by mktgovercoffee | Nov 30, 2007 | Uncategorized
I’m not sure how this slipped under my radar, but Adobe announced yesterday a program for PDF publishers to include Yahoo’s PPC ads in dynamic PDF advertising. Think about the implications for content producers. All those white papers, all those articles...
by mktgovercoffee | Nov 28, 2007 | Uncategorized
Today we talk about: 12 Marketing Tips for Non-Profits: Accept donations in every imaginable way. Make it easy to donate. Make it OBVIOUS to donate. One call to action only on your web site. Tell me how my donation is going to be used – and make sure it’s ...
by mktgovercoffee | Nov 25, 2007 | Uncategorized
Fry’s Black Friday Shopping Deal: $200 to cut to the front of the line In Washington State, a Fry’s Electronics store had an unannounced deal for customers: $200 to cut to the front of the line. Critics are calling such a deal unethical and disturbing, and...
by mktgovercoffee | Nov 20, 2007 | Podcast
Today we talk about: List hygiene, email error codes, appending email addresses, red saber email stuff, LinkedIn for prospecting, Google and Sprint Merger, Open Socket connects Google’s Open Social to Facebook, Amazon’s Kindle gets a thumbs down, how long...
by mktgovercoffee | Nov 14, 2007 | Uncategorized
Today we talk about: Special Evening Edition since Chris is on the road, Exploiting the laggards, Oracle World, Email Wave campaigns, Eloqua and Manticore, Google Android includes GPS, OpenGL, Accelerometer support, Bluetooth, WiFi, kitchen sink, 800-GOOG-411, we go...
