Today we talk about: Brand awarness vs. lead gen, banners are useless, Creepy Marketing, you have no privacy, email testing, Taguchi, statistical validity, back testing, Brogan on Linked In, 65,000 facebook invites for creepy apps, oh – you have no rights either, Fear the Facebook App, at the intersection of IT and Marketing, not going to the PME, Think Jose, Weatherbug, career limiting photos on Facebook.
Question from Daniel Johnson, Jr.
John at Podcamp Boston 2 next.
Chris is speaking at Bentley, BU, and in DC, then at Podcamp Boston 2,
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Is LinkedIn a resume? I have had the (un)fortunate pleasure of seeing hundreds of resumes as a hiring manager, and the most basic information on a LinkedIn profile looks much better than most resumes I have seen.
And today, where any due diligence includes Googling a potential candidate, LinkedIn will show high on search results and by default contributes to their resume.
So where LinkedIn may not be specifically a resume by definition, it can be considered one and should not be discounted as not being one.
mp/m
Is LinkedIn a resume? I have had the (un)fortunate pleasure of seeing hundreds of resumes as a hiring manager, and the most basic information on a LinkedIn profile looks much better than most resumes I have seen.
And today, where any due diligence includes Googling a potential candidate, LinkedIn will show high on search results and by default contributes to their resume.
So where LinkedIn may not be specifically a resume by definition, it can be considered one and should not be discounted as not being one.
mp/m
I think LinkedIn is a bit underpowered as a resume, but it is a better way to filter applicants…
I think LinkedIn is a bit underpowered as a resume, but it is a better way to filter applicants…