Lauren Esposito on Workforce Orchestration!

Lauren Esposito on Workforce Orchestration!

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in...
Christopher Lochhead on the Creator Capitalist

Christopher Lochhead on the Creator Capitalist

In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn’t take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past...
Now with More Bionics and Context Bombing!

Now with More Bionics and Context Bombing!

In this Marketing Over Coffee: Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!! Direct Link to File Under the yellow glow of Canadian fires Feature Engineering Leica Camera App Context Bombing 9:17 – 11:16 UseĀ FramerĀ to get websites up...
Proving the Advantage that Marketing Creates

Proving the Advantage that Marketing Creates

Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC’s Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence...
GEO Kills the Listicle

GEO Kills the Listicle

In this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude – Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens...
Now with More Synthetic Performers and Less Fable!

Now with More Synthetic Performers and Less Fable!

In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more...