In this Marketing Over Coffee:
Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company
Brought to you by our sponsors: StackAdapt and ActiveCampaign
Some not safe for work language, if that offends you check out our other episodes.
Meeting at DCI
Play Bigger – How Pirates, Dreamers and Innovators Create and Dominate Markets
Category Kings are the new dynamic – It’s not about winning existing market share
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Marketing the problem, not the product
Nonsense about Personal Branding
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Niching Down to the market where you are unique
The Future of the Company
Today’s CMO – Dealing with Product/Company/Category – Jennifer Johnson Interview
Positioning yourself instead of being positioned
Check out Christopher’s Legends & Losers Podcast "The Podcast Silicon Valley Needs"
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