In this Marketing Over Coffee learn :
About copywriting, Sex in Marketing, making sure your servers are up. All this and more…

Show length 22:03

Brought to you by MarketingProfs.com and Blue Sky Factory

00:30 Opening with disaster, and I’m on a roll, Hammer Roll

01:45 Some copywriting best practices, Use structures like AIDA, nothired.com

06:48 The big 3 - French Maids, Sex and Las Vegas

12:21 John Blue writes in on MTVEngineroom.com

13:26 Website Pulsecheck, Email Services

16:17 Google Submitting forms to increase indexing, more marketing related podcasts, Matt Cutts on Duct Tape Marketing, Google OPML file

Chris in Portland at EASFAA, MarketingProfs B2B in June and Podcamp Boston 3

John to San Jose next week

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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Just got this from the dealership:

Dear Prius:

“Happy Birthday” from your friends at Bernardi Toyota!

I hope you and Christopher are getting along well and that Christopher is taking good care of you. If you have any bumps and scratches, aches or pains, just come in and see us. We are here to care for you. As always if there is anything I can do, please call me at Bernardi Toyota at 508-879-1520.

I hope you and your owner have an excellent day!

Respectfully,

Brian Jones
Sales Manager
Bernardi Toyota

Very nicely done - a great use of email that was funny and still got the marketing message across.

Hats off to you, guys.

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In this Marketing Over Coffee learn :
About the BLACKLIST, sponsored email blasts and getting a career in Marketing. All this and more…

Show length 24:13

Brought to you by MarketingProfs.com and Blue Sky Factory

01:00 Check out DM talk on the Beancast and subscribe to Marketing Casts on Gigadial

02:26 Carlos asks about Podcamp recordings

04:50 He also asks about getting Blacklisted and how to fix it. Spamhaus, Spamcop, eprompter (set up POP accounts), seeding and throttling outgoing mail

11:04 Plugins for Blogger, Using Google Sitemaps with Wordpress

13:26 John Blue calls in about sponsored mailings vs. email list rental, broker services for opt outs

15:50 Get the house list when you sponsor a show

17:10 Daniel Johnson Jr. asks for advice on how to break into marketing. Be a sales engineer or work for a small company, and believe in what you sell.

Chris in Portland at EASFAA, Podcamp Boston 3 is coming

John continues the wedding tour, Scranton was fun, San Jose is Next

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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In this Marketing Over Coffee learn :

About News Releases, building out your email list, and what to do in social media besides jump in. All this and more…

Show length 30:49

Brought to you by MarketingProfs.com and Blue Sky Factory

01:20 Press Releases for inbound links, 3 tips to make them more successful, do News Releases instead, get testimonials

10:00 Mike from Grass Shack Events Media asks about for tips on how to build an email list. Make an offer, buy a list or leverage LinkedIn

18:42 Jake asks about using social media in the marketing mix. Where should you jump in?

23:05 Ken follows up on advice from last week, get and hold the attention of others, spin a story, or try low volume, high impact, direct mail

29:30 Marketing and Sales become the same thing.

John continues the wedding tour, Scranton was fun, San Jose is Next

Chris will post recordings from Podcamp NYC last weekend

Podcamp, NME, Photo Expo, Gnomedex all coming up

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Google continues to melt our brains. Today I was tooling around in AdWords and found this:

That’s exactly what it looks like - a custom geographic area mapped out for displaying advertising.

Imagine the potential for this type of highly-specific advertising targeting. If you’re running for office, let’s say, and you know precisely the shape of your electoral district, you are going to clean up with this tool.

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In this Marketing Over Coffee learn :

About the Fishbowl, buying lists, and Marketing 2.0 vs. Being Remarkable. All this and more…

Show length 28:53

Brought to you by MarketingProfs.com

01:32 Justin asks about buying lists, Google Audio Ads

05:16 Tarket Marketing Magazine, Lists are never clean, build your own list

09:00 Jeff asks about “The Fishbowl” and consolidating online presences, gratuitous link to Ligit

15:50 Ken asks about applying Marketing 2.0 strategies for advertising, Seth Godin’s 2003 TED talk, Windmills

24:30 Chris promises a brain buster at Podcamp NYC, Do you want a Saturday Edition of Marketing Over Coffee

John hits stop 2 of 4 on the wedding tour

Chris is going to Podcamp NYC.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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In this Marketing Over Coffee learn :

About what to use to send bulk email, using WordPress as your homepage, and why nothing is free. All this and more…

Show length 26:45

Brought to you by MarketingProfs.com

00:46 Mark “The Boffin” asks about Email tools and autoresponders - VerticalResponse, blue sky factory, Manticore, ExactTarget, ConstantContact, Dada Mail, or even Do-It-Yourself!

06:20 Captchas and Turks, security and getting work done, John laments sending money abroad

08:12 Ozzie asks about website hosting and getting a website off the ground, the risk of CPU overage

11:00 Ghetto-style websites with wordpress. Learn how to use wordpress, get a template cheap (or get a wordpress template done by a pro). Take advantage of all the plugins out there

15:00 Hosting a blog yourself versus using a service provider, and selling off third level domains as a Red Saber tactic

18:00 Google Apps and Salesforce.com Integration announced, and Google looking to aggregate Analytics data, tracking movement is more important than aggregating data

22:08 Even more on the Forrester report, and charging for Podcamp Boston 2, nothing is free (if you have no sponsor, you are the sponsor), maybe John can finally get Marketing Over Cocktails going

John is still on the wedding tour

Chris is going to Podcamp DC and then Podcamp NYC.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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Popularity: 40% [?]

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In this Marketing Over Coffee learn :

About Email Newsletters, Facebook for Business and get your marketing questions answered. All this and more…

Show length 27:04

Brought to you by MarketingProfs.com

00:46 Chris‘ Email Newsletter Video Test Results, and the Power Curve

04:00 Marketing Over Coffee site upgrade, get your Bulk Coffee Now, Wordpress 2.5 upgrade

06:07 Again with the Social Technographic Ladder , and original research by Jay Moonah and adding data to your house list

10:45 Chicago Mike asks about sending out reminders and phone calls prior to events, email sending patterns

16:39 Dennis Murray asks about using Facebook for his photography business, some out of the box thinking on how to grow your business - get 1,000 true fans

John has 3 weddings left out of 4 for this quarter!

Chris is going to PodCamp DC and PodCamp NYC.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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In this Marketing Over Coffee learn :

About Rick Rolling, the risk of being tagged a spammer and increasing email results up to 4X. All this and more…

Show length 23:39

Brought to you by MarketingProfs.com

00:20 You’ve been RickRolled, RocketBoom explains it, it’s Meme Jumping.

06:30 The new link baiting and new newswire.

08:10 Jay Moonah on the Forrester Ladder

10:58 Jeff Cutler on Podcast Analytics and Blogging Citations

15:15 Concerns about Spam False Positives crying wolf?

16:00 Has there ever been litigation on Site Use or Privacy Policies?

17:10 Dan Kennedy and Direct Mail Strategies, Segmenting Email Campaigns, A/B B/A testing

John is off to Blogger Social

Chris is going to Atlanta then Podcamp DC.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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I had a short post musing about YouTube rickrolling for April Fool’s Day on my blog, and got an angry anonymous comment (which was later swept out of the living room) about how everything isn’t a conspiracy, and that it’s just a joke. Joke or no joke, the value of rickroll blogging should be obvious from these two pictures:

and

That blog post was never about rickrolling. It was entirely about meme-jumping, which is linkbait for SEO. Meme-jumping is practically an occupation in SEO nowadays - find or know what’s going to be hot, and have your grappling hooks ready as the meme flies by. The ride is worth it.

As for the commenter? No link juice for you!

Happy April Fool’s Day, rickrollers!

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